How Much Is Drake's Endorsement Worth To Toronto?

Tuesday Jul 12th, 2016


HOW MUCH IS DRAKE'S ENDORSEMENT WORTH TO TORONTO? "I got real ones livin' past Kennedy Road." Drake, "Energy" Only Drake can make Scarborough seem exotic, creating a mythology of Toronto's inner suburb through his lyrics and flow. The rapper may have started from the bottom (in Forest Hill), but as his music fortunes rose he took his beloved city with him. There is his three-day OVO Fest at the Molson Amphitheatre. His ambassadorship... [read more]


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